To safeguard the "Integrity Of The Awards Process," the Academy has released new social media campaign guidelines


In order to “protect the reputation and integrity of the awards process,” the Academy has published a new set of guidelines that are more specific about advocating for films. After To Leslie, a small independent film, unexpectedly entered the Oscar race, earning actor Andrea Riseborough a Best Actress nomination, and many parties were thrown for Paramount president Sherry Lansing, the decision was made to avoid controversy.

The Academy's stance on the topic of social media promotions says, “Public communications (including any social media postings, re-posts, shares, and comments) by Academy members, motion picture studios, or anybody who are directly connected to an eligible motion film may not:

Specify your voting preferences or tactics.

Motivate or dissuade members to cast ballots for any production, performance, or accomplishment.

Mention a movie that satisfies, fails to satisfy, or surpasses the criteria for eligibility for the Oscars, such as the inclusion standards or the thresholds for theatrical release.

Disseminate erroneous or fraudulent information on a work of art, performance, or accomplishment.

All of these inquiries about social media, public screenings, and private events, as well as infractions and sanctions, are now addressed under the new set of rules and regulations. It includes information on the following review procedure for those who were directly involved with the movie.

The 96th Academy Awards will be presented on Sunday, March 10, 2024.


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